Horny Toad Becomes Toad&Co

Shakespeare said it best: “A rose by any other name would smell as sweet.” So on January 27, Horny Toad changed its name and became Toad&Co. It’s something we’ve been thinking about for a long time and we’re really excited to start 2015 with a new name – one that sounds just as sweet. It’s a truer reflection of who we are, where we’re going and the great partners we’re proud to call our “Co.” We’ll always love the name Horny Toad. We’re super proud of what we’ve accomplished with that name and it will always remind us of our Telluride roots. We’ve come a long way since that first hat was sewn 24 years ago, so we put a lot of consideration into our new name: We kept what’s best about being a Toad – our fun spirit, our commitment to great product and doing good – and added a nod to the partners we’re proud to call our &Co. That means our customers, employees, retailers and reps, the non-profits we support and like-minded companies we hang out with – you’re the company we keep. The name Toad&Co makes a lot of sense when you look at it that way. Toad&Co says it all: More than just making clothes, we’re a company committed to making socially and environmentally smart choices; we value the important work of the individuals and organizations we support; we think living well and doing good are one and the same; and we believe that anything worth doing is better with good company. While this may seem like a big change, it’s important to know that nothing about our company is changing. We’re still the same great company, with the same great product and the same great people that make us who we are. Thanks for being part of it — you’re gonna love the new Toad. Toad-Logo-B-BLK New name, same Toad. Shop Men's and Women's for the trail to the tavern and everywhere in between.