
How to Save Water in Apparel Production
We’re on a mission to cut our water usage by 100,000 liters per year by 2025. Here’s what we’re already doing, and will continue to do, to up our w...
Read moreNot all cellulosic textiles are sustainable (lookin’ at you, rayon and bamboo), but Lenzing Modal® is a sustainable cellulosic fiber from start to finish. Lenzing® is an Austrian company that’s revolutionizing sustainable fabrics by focusing on sustainable harvesting and clean manufacturing. The bulk of Lenzing Modal® comes from renewable beech trees which grow quickly, don’t rely on artificial irrigation, and actually propagate on their own.
Even better, Lenzing recovers and reuses 80% of solvents and makes them into non-toxic by-products like common cleaning products. Win, win. The finished product is a fabric that’s uber soft, long-lasting, and about 50% more water-absorbent than cotton. When blended, Lenzing Modal® adds a silky feel to our performance fabrics for a dreamy next to skin comfort – sans pesticides and harmful chemicals.
The apparel industry is the fourth largest polluter of air and water on Earth. The solution? Go sustainable, or go nude. Minimizing our environmental impact and helping clean up the apparel industry is an integral part of our business ethos.
We’re on a mission to cut our water usage by 100,000 liters per year by 2025. Here’s what we’re already doing, and will continue to do, to up our w...
Read moreWhen it comes to wearing sustainable clothing, sticking to organic, plant-based or eco materials is a great start. But we go one step further and l...
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