You could say we're in a "long term commitment" with sustainability. Our commitment to a cleaner way of living and doing business has made us stronger and, like any good relationship, we take every day as it comes. Here are some goals we're working toward.
All of our current virgin wool is certified non-mulesed and approved by Oeko-Tex®, but we're working toward adding a third certification to seal the deal on this durable fiber. The Responsible Wool Standard is a certification process that takes into account animal care and land impact.
Recycled materials are about as sustainable as they come, so using recycled materials is a major initiative for us. Every season we increase our use of recycled natural fibers (like cotton, denim and wool) and recycled synthetics like polyester and nylon. By 2025 our goal is to convert all synthetics to 100% recycled.
That's the equivalent to 175,000 pints of beer. From crop production to dye vats, apparel production uses a lot of water. By using more recycled fibers, committing to organic cotton, increasing our use of water-wise crops like hemp, and working with closed-loop production partners, we expect to cut down our water usage by 100,000 liters per year by 2025.
Ok, we'll admit it: we've already achieved this goal. But this is one of our goals that's so important it needs to be re-checked every season. Organic cotton is grown without pesticides or GMO seeds and by ethical farming standards, making it better for the earth, farmers and ecosystems. It's our forever goal and we're sticking to it.