Horny Toad is now Toad&Co Hero Image
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Horny Toad is now Toad&Co

Shakespeare said it best, “A rose by any other name would smell as sweet.” Well, we think Toad&Co is pretty sweet. We kept what’s best about Horny Toad clothing – a fun spirit, commitment to responsible product and social stewardship – and added a nod to the partners we’re proud to call our Co. We continue our goal to clean up a dirty apparel industry, educate people on sustainable practices, and inspire folks to live their fullest lives. 90% of our products are eco-friendly and a portion of each sale supports people with developmental disabilities. That's what we've always stood for, and we always will.

Evolution of the Toad


From the mountains of Colorado to the beaches of California, and Portlands in Maine and Oregon, to main streets across the country, there’s a Toad just about everywhere these days. But like most great things, it all started with humble beginnings: just one woman in a garage in Telluride, CO making handmade toque hats for her friends. It was 1991 and fleece hats were all the rage – right up there with REM singles and two-way pagers: continue reading...

Women's Best Sellers


Men's Best Sellers




eCo CHEAT SHEET

Choosing sustainability isn’t always the easy route, but for us it’s the only route. The apparel industry accounts for 10% of global carbon emissions and remains the second largest global industrial polluter (second only to oil). Those are numbers that we're determined to change. Our eCo logo indicates clothing made with at least 65% sustainable fibers and/or fabrics that have met earth-friendly certifications. By those standards, 90% of this season's products are eco-friendly and you can bet we're always looking for ways to improve.