Tencel® is the New Poly

Mother Nature brings a lot to the table when it comes to performance. Synthetic fabrics like spandex, polyester, and nylon dominate the active wear mark...

Why We Need Bugs

Fun fact: humans cannot survive without bugs. Yep, those things that creep into your sleeping bags and go splat on your windshield are vital to the heal...

What is UPF Clothing?

It’s no surprise that pretty much everyone’s favorite part about summer is the sunshine. Think about it – all the classic summertime activities are bett...

The Wave Whisperer

We’ve all heard the old saying that “necessity is the mother of invention”. For surfboard shaper Jacob Ells, this age-old adage rings especi...

6 Underrated National Parks and Monuments in the West

There’s a reason National Parks are called America’s best idea. Setting aside vast expanses of pristine land for timeless preservation provides a...

This Is Your Brain on Nature

For optimal health, the latest research keeps pointing us in the same direction: outdoors! “Time spent in nature may also improve social bonding a...

Sonoma County: Hiking, Biking, and Vino

Sonoma County might be best known for its world-class wine and quaint towns, but its 1,500 square miles of lush valleys, vineyards, winding rivers, redw...

Best Towns for Bike Lovers

Going back to work can be a lot more fun – just swap 2 wheels for 4. Here’s our list of bike-friendly cities to visit right now with a quic...

Earth Week is Here!

We have been celebrating Earth Day for as long as we’ve been making clothing, which (if you’re counting) is 22 years! Every April 22nd we re...

Winning Recipe from the 6th Annual Grilled Cheese Smackdown

What do Picasso, Van Gogh, and Rembrandt all have in common? All three of these famous creatives were able to produce stunning artwork from relatively s...

6th Annual Grilled Cheese Smackdown

Every culture has a tradition that transcends time and becomes a shining beacon of pride. The Romans tout their architectural acumen, Hawaiians boast a...

5 Awesome Outdoor Documentaries to Inspire You to Get Outside

There are days when a warm bed sounds so much better than getting outside and enduring the elements. Let’s be honest, type 2 fun doesn’t exa...

Hemp Yeah, Man

There has long been a common misconception about hemp. No, it is not (just) something your older brother used to smoke out behind the garage, nor is it...

The Attack of Plastics

It’s no surprise that single use plastics are becoming a big problem for Earth and all its inhabitants. It’s been estimated that by 2050 there will be m...