From day one, we’ve been committed to making clothes differently by putting sustainable and social practices first. For our factory partnerships, this means working with companies that prioritize people and the planet, push for innovation, and invest in their local communities.
Together we’ve been able to create some of our most beloved Toad styles and we’re excited to spotlight our partners’ progressive initiatives.
Our partnership with Via Joes spans more than 15 years. Based in Chenai, India, they specialize in recycled fibers. These fibers come from cutting room waste – AKA scrap fabric from the clothes-making process – that would otherwise be thrown away. Once reclaimed, they can be recrafted into an entirely new garment… like your favorite Re-Form Flannel.
Via Joes sources our recycled cotton, which means they are helping reduce the demand for virgin cotton. Cotton takes enormous amounts of water to grow, process and dye. By utilizing recycled cotton fibers, we’re cutting down our footprint significantly – no sourcing new cotton and the fabric is already dyed. Together, we’ve saved 46 million liters of water since we began making our Re-Form styles in 2016.
Additionally, re-use of fibers means less textile waste going into the landfill. It’s a win-win closed-loop system!
Via Joes also goes above and beyond to protect natural resources:
Sustainability isn't just about materials – it's about people, too. Here’s how Via Joe’s supports their employees and community:
In 2024, we used 9,779.97 kilograms of recycled cotton yarn – 846.6 kilos of that was color sorted. Here’s a behind-the-scenes look at the color sorting and recycled fiber process at Via Joes:
