Tencel®: The New Performance Fabric

Tencel®: The New Performance Fabric

Mother Nature brings a lot to the table when it comes to performance. Synthetic fabrics like spandex, polyester, and nylon dominate the active wear marketplace, but plant-based fibers offer a lot of the same benefits...
Why We Need Bugs

Why We Need Bugs

Fun fact: humans cannot survive without bugs. Yep, those things that creep into your sleeping bags and go splat on your windshield are vital to the health and survival of our ecosystem. The honey bee...
What is UPF Clothing?

What is UPF Clothing?

It’s no surprise that pretty much everyone’s favorite part about summer is the sunshine. Think about it – all the classic summertime activities are better in the sun. Swimming, going for a bike ride, drinking...
The Wave Whisperer

The Wave Whisperer

We’ve all heard the old saying that "necessity is the mother of invention". For surfboard shaper Jacob Ells, this age-old adage rings especially true. In his early 20’s Jacob found himself a student at the...
Earth Week is Here!

Earth Week is Here!

We have been celebrating Earth Day for as long as we've been making clothing, which (if you're counting) is 22 years! Every April 22nd we reflect on the current state of the planet and look...
Winning Recipe from the 6th Annual Grilled Cheese Smackdown

Winning Recipe from the 6th Annual Grilled Cheese Smackdown

What do Picasso, Van Gogh, and Rembrandt all have in common? All three of these famous creatives were able to produce stunning artwork from relatively simple materials. The magic lies in the artist’s ability to...
6th Annual Grilled Cheese Smackdown

6th Annual Grilled Cheese Smackdown

Every culture has a tradition that transcends time and becomes a shining beacon of pride. The Romans tout their architectural acumen, Hawaiians boast a proud wave riding culture, and Toad&Co is known the world over...
Hemp Yeah, Man

Hemp Yeah, Man

There has long been a common misconception about hemp. No, it is not (just) something your older brother used to smoke out behind the garage, nor is it only good for making rope. As it...
Recycled Polyester: Plastic 2.0

Recycled Polyester: Plastic 2.0

It’s no secret that single use plastics are becoming a big problem for Mother Earth. Plastic is a huge pain for two reasons. First, it takes a TON of energy and resources to make. It...
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Highest Sustainability Standards

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Every Purchase Gives Back

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Joy Backed Guarantee