Organic Cotton or Bust
Buying organic cotton is an investment in water conservation, clean air, healthy soil, and worker safety. Certified organic cotton farming forbids the use of toxic chemicals or GMOs (genetically modified organisms), and relies on organic matter, crop rotation, composting and traditional farming techniques to produce a quality product.
Conventional cotton, on the other hand, uses about 16% of the world’s insecticides and 7% of pesticides. In 2015, 26 million metric tons of cotton was produced globally. That’s a lot of chemicals floating around. The choice seems pretty clear to us. We’re proud to report that 100% of our cotton is either certified organic cotton or recycled cotton.
Our organic cotton is certified by GOTS (Global Organic Textile Standard) to ensure it's processed socially and sustainably.
Organic cotton is 80% rain-fed, reduces pressure on local water sources, and leaves soil and waterways cleaner.
Growing organic cotton uses 71% less water and 62% less energy than conventional cotton.
New Organic Cotton Styles
Organic Cotton Saves
Every time you choose organic cotton, you’re conserving water, energy and carbon emissions. When you swap your conventional cotton clothes for organic cotton, your sustainable savings start to add up. For example, when you swap your average t-shirt, you’ll save:
Knowledge is power. Look for the fabric content on the garment tags or fabric details online. If it includes “cotton” but doesn't say "organic cotton," then it probably isn't made with the good stuff. Be sure to check for blends with non-sustainable materials like acrylic, as well – we list the most common materials to avoid on our sustainability cheat sheet.
Lucky for you, 100% of the cotton we use is certified organic or recycled (we’re big fans of recycled fibers, too). Our organic cotton blends use great sustainable fibers like Tencel® and Modal®. We’re proud to use sustainable cotton across all styles – this season and every season to come.
Shop Women's Organic Cotton
Featured Fabric: 100% Organic Cotton Ikat
Lightweight, 100% organic cotton comes alive using the traditional ikat dye technique. Lengths of organic cotton yarn are tied and dyed before weaving to create a textured, hand-crafted look (because it is).
Shop Men's Organic Cotton
Featured Fabric: 100% OC Indigo Voile
Indigo Voile is handkerchief light but not flimsy thanks to twisted organic cotton yarns and made extra special with the use of genuine indigo dye. Going on 6,000 years old, indigo is known for its rich hue and unique ageing process. The more you wear it, the better it gets.